When Bold and Smooth Collide
Agency: Saatchi & Saatchi Sydney
Director: Dave Klaiber
Wardrobe & Props: Lucia Arias-Martinez
Hair & Make-up: Tracey de Vries
Safety Officer: Ray Anthony
Nescafe Blend43 6s Bumpers
I had to create six different characters that were Bold & Smooth at the same time in a comical way so it had to be over the top but cool at the same time. Attention to detail is essential when creating each individual persona as it needs to communicate in a few seconds exactly what it is. I personally love this process of bringing to life the agency's creative and director's idea.
Not only did I do the wardrobe but the props, except for the amazing cat sculpture that had to be done by a professional ice sculpting artist and the creme brûlée's that were made by an amazing chef.
Anecdote: The sunglasses wore by the fashion character were kindly lent to me by another wardrobe stylist who custom made them with Swarovski crystals worth more than $1000.