I was inspired by a childhood spent in Buenos Aires when I began working as a fashion designer before deciding to move out from behind the sketchpad and sewing machine.


While working as an assistant producer for an Argentinian TV show and their magazine alongside celebrities such as Ricky Martin, Christina Aguilera and Enrique Iglesias; I fuelled a love for styling, creative direction, production and for compelling fashion stories.


In my early twenties I moved to my parent's land...Spain.

In Barcelona I completed a Master's Degree in Style, Image Consulting and Communication but most importantly I met my husband who brought me to Australia.


Since 2007 some of my clients have been H&M, Coca-Cola, Mazda, Samsung, Nintendo, Athleta, Myer, OPSM, LG, Westpac, Michael Hill, Bonds, MBFF, Oroton, Stockland, Volkswagen, Chobani, Woolworths, Commbank, Skinstitut, Michelle Bridges, Oporto, Caltex, Arnott's, Thrifty, Uber, De'Longhi, Jurlique, NRMA, Suncorp, Honda, Nescafe and Canterbury and have worked with photographers and directors such as Georges Antoni, Gary Heery, Steven Chee, Michele Aboud, Simon Upton, Will Davidson, Jez Smith, Jason Ierace, Tomo Brejc, Tim Jones, Jake Terrey, Joe Wigdahl, Paul Blackmore, Craig Parry, Dick Sweeney, Jonathan May, Yona Heckl and Tom Mennemann (He&Me),  Armand De Saint-Salvy, Patrick Fileti, Josh Whiteman, Tommy Thoms, Mike Oldershaw, Paxi, Richard Freeman, Adrian Lander, Dave Klaiber,  Alex Feggans, Alan Harca, Damien Bredberg and Israel Rivera.


Advertising campaigns, TV commercials, creative direction, celebrity styling, editorials, props and fashion shows is what I do.


© 2013 Lucia Arias-Martinez. All rights reserved