LUCIA
ARIAS-MARTINEZ
FASHION STYLIST & CREATIVE DIRECTOR
ABOUT
I was inspired by a childhood spent in Buenos Aires when I began working as a fashion designer before deciding to move out from behind the sketchpad and sewing machine.
While working as an assistant producer for an Argentinian TV show and their magazine alongside celebrities such as Ricky Martin, Christina Aguilera and Enrique Iglesias; I fuelled a love for styling, creative direction, production and for compelling fashion stories.
In my early twenties I moved to my parent's land...Spain. In Barcelona I completed a Master's Degree in Style, Image Consulting and Communication and after 5 years there I decided to go into a new adventure in Australia where now I call it home.
Since 2007 some of my clients have been Zara, Vodafone, H&M, Coca-Cola, Mazda, Samsung, Nintendo, Athleta, Myer, OPSM, LG, Westpac, Michael Hill, Bonds, MBFF, Oroton, Stockland, Volkswagen, Chobani, Woolworths, Commbank, Skinstitut, Michelle Bridges, Oporto, Caltex, Arnott's, Thrifty, Uber, De'Longhi, Jurlique, NRMA, Suncorp, Honda, Nescafe and Canterbury and have worked with photographers and directors such as Darren Aronnofsky, Georges Antoni, Gary Heery, Steven Chee, Michele Aboud, Simon Upton, Will Davidson, Jez Smith, Jason Ierace, Tomo Brejc, Tim Jones, Jake Terrey, Joe Wigdahl, Paul Blackmore, Craig Parry, Dick Sweeney, Jonathan May, Yona Heckl and Tom Mennemann (He&Me), Armand De Saint-Salvy, Patrick Fileti, Josh Whiteman, Tommy Thoms, Mike Oldershaw, Paxi, Richard Freeman, Adrian Lander, Alex Franco, Ben Simpson, Dave Klaiber, Alex Feggans, Alan Harca and Daniela Federici.
Advertising Campaigns, TV Commercials, Film, Creative Direction, Celebrity Styling, Costume Design, Props and Set Design is what I do.