Client: LG
Agency: Tonic
Creative Director: Alan Crowne
Photographer: John Feely
Director: Davros
Wardrobe: Lucia Arias-Martinez
Hair & Make-Up: Tammi Hendricks
Props: Carlu Seaver
A revolution in audio, LG’s new ‘Freestyler’ boom box boasts 600 watts of untethered power, a dazzling range of lighting and DJ effects and even a karaoke feature. In other words, it’s an all in one party machine.
My job was to create three funny nerd-like characters: the retro gym, the vintage geek and the 80's DJ to promote the Freestyler’s cool tech and features.
Anecdote: Most of the accessories and clothes came from the vintage store.