Turn Yo Volume Up

Client: LG

Agency: Tonic

Creative Director: Alan Crowne

Photographer: John Feely

Director: Davros

Wardrobe: Lucia Arias-Martinez

Hair & Make-Up: Tammi Hendricks

Props: Carlu Seaver


A revolution in audio, LG’s new ‘Freestyler’ boom box boasts 600 watts of untethered power, a dazzling range of lighting and DJ effects and even a karaoke feature. In other words, it’s an all in one party machine.


My job was to create three funny nerd-like characters: the retro gym, the vintage geek and the 80's DJ to promote the Freestyler’s cool tech and features.


Anecdote: Most of the accessories and clothes came from the vintage store.







#LGXBoomFreestyler #WardrobeStylist #WardrobeAdvertising

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© 2013 Lucia Arias-Martinez. All rights reserved